Like many regions in the world today, the Asia-Pacific market is undergoing ongoing and significant change.
Asia, particularly China, is at the forefront of the global shift toward electric mobility, supported by substantial government incentives and a robust domestic supply chain. Meanwhile, Chinese car manufacturers are rapidly expanding into international markets, offering affordable, high-tech vehicles. Simultaneously, countries like Indonesia, Thailand, and Vietnam are witnessing substantial growth in car sales. Economic development, rising disposable incomes, and urbanization are contributing to increased demand for passenger cars. And finally, sustainability drives change through every application—on-road or off.
To meet the moment, fluids and lubricants marketers require strong, reliable and localized partnerships. And it’s why Lubrizol has continued to invest in and strengthen its regional manufacturing capabilities, relationships, and supply chain in the Asia-Pacific region. Here’s a look at some of the work we’re doing to help you succeed:
Expanded capabilities in Zhuhai
Lubrizol recently expanded the capacity of its Zhuhai blending facility, which is dedicated to serving the needs of customers throughout southeast Asia and China in a variety of markets and end-use applications, including heavy-duty, passenger car, hydraulic, off-highway, and more. The expansion increases the plant’s capacity by 25%, enabling Lubrizol to more reliably meet customers’ demands and build greater resilience into our local and global supply chains. It’s a significant investment in our local-for-local approach to serve our customers around the world.
Building proactive partnerships with local OEMs
Lubrizol has long been dedicated to fostering strong partnerships with original equipment manufacturers (OEMs), enabling us to help our customers reliably and nimbly meet the evolving needs of new hardware applications. That dedication ripples throughout the Asian market, as we continue to make significant inroads with major OEMs throughout Japan and China. Through these initiatives, we’re able to develop a deeper understanding of new technologies including e-axles, hybrid engines, hybrid transmissions, and more. This enables us to best understand the changing requirements of fluids and lubricants that allow for reliable and more sustainable operation, and how we can help you deliver.
Comprehensive investment in local supply chains
Throughout the region, we continue to make investments in our local supply chains. We know that going to market quickly is essential to meet demand in a rapidly evolving marketplace, and the growth of our local capabilities makes Lubrizol an ideal partner for regional fluids and lubricants marketers to succeed. Change and growth aren’t always easy to navigate, but Lubrizol is committed to helping our customers in the Asia-Pacific region do just that. We’re looking forward to continued partnership and success in the coming years and beyond.
Learn more about how we are delivering for the growing EV market.
