Like many regions in the world today, the Asia-Pacific market is undergoing ongoing and significant change. It’s why Lubrizol is helping to lead the industry transition toward electrification and new forms of efficient transportation.
Why? Local trends demand it, and we’re there to deliver. Asia, particularly China, is at the forefront of the global shift toward electric mobility, supported by substantial government incentives and a robust domestic supply chain. Meanwhile, Chinese car manufacturers are rapidly expanding into international markets, offering affordable, high-tech vehicles. Simultaneously, countries like Indonesia, Thailand, and Vietnam are witnessing substantial growth in car sales. Economic development, rising disposable incomes, and urbanization are contributing to increased demand for passenger cars. And finally, sustainability drives change through every application—on-road or off.
Lubrizol continues to forge strong, reliable and localized partnerships throughout the Asia-Pacific region to help you meet the moment and ensure your success with next-generation fluids and lubricants. Here’s a look at some of the work we’re doing.
Proactive partnerships with local OEMs
Lubrizol has long been dedicated to fostering strong partnerships with original equipment manufacturers (OEMs), enabling us to help our customers reliably and nimbly meet the evolving needs of new hardware applications.
That dedication ripples throughout the Asian market, as we continue to make significant inroads with major OEMs throughout Japan and China. Through these initiatives, we’re able to develop a deeper understanding of new technologies including e-axles, hybrid engines, hybrid transmissions, and more. This enables us to best understand the changing requirements of fluids and lubricants that allow for reliable and more sustainable operation, and how we can help you deliver.
Strengthening our established local presence
Throughout the region, we are strengthening our investments in our local supply chains. We know that going to market quickly is essential to meet demand in a rapidly evolving marketplace, and the growth of our local capabilities makes Lubrizol an ideal partner for regional fluids and lubricants marketers to succeed.
Enhanced supply resilience you can depend on
Lubrizol recently expanded the capacity of its Zhuhai blending facility, which is dedicated to serving the needs of customers throughout southeast Asia and China in a variety of markets and end-use applications, including heavy-duty, passenger car, hydraulic, off-highway, and more.
The expansion increases the plant’s capacity by 25%, enabling Lubrizol to more reliably meet customers’ demands and build greater resilience into our local and global supply chains. It’s further investment in our local-for-local approach to serve our customers around the world.
Learn more about how we are delivering for the growing EV market.
